Game Store Marketing:Bookmarks
I stop at my friendly local game store on occasion and pick up the hardback of choice. I pay by credit card and get a receipt. The receipt gets stuck in the pages of the book because I forego a plastic bag. I get home, head to my office, the one with a lot of porcelain in it, and dive into the newly purchased tome. I then use the receipt for bookmarking my progress.
Why doesn’t the FLGS make up some cheap bookmarks to stick into the the book? Before someone tells me that it costs money I want to say that the bookmark doesn’t have to be anything fancy. I’m using a registered receipt for Iomedae’s sake! You can do it up in some program, get some card stock, print, cut, and serve. To save even more money, just do it in black and white. For lack of art, just use stick figures.
The next time someone buys a book from your store, throw one these in it. Now you can put your logo, address, website, twitter, facebook, cell phone number, web address, first born, and maybe even a discount on a random one or tell the person to gift it to someone as a more social perspective. If you do use a discount method, to prevent getting taken to the cleaners you may want to number it and then check off the numbers as it gets used.
